It’s Time To Do It Right
I like my website but the search engines don’t even know I exist. I just can’t seem to get traffic without paying a lot of money in “pay-per-click” advertising. How do I get positioned well in the search engines like Google, Bing and Yahoo?
Your website is a tool to deliver your message, whether informational or e-commerce. You can’t reach your audience if you don’t have traffic (visitors to your website). Imagine having a beautiful brick and mortar store with no visitors. Your store wouldn’t be worth much! Your website is the same way, without traffic it’s not worth much. So, traffic is just as important if not more important than a nice website. To achieve good traffic you need to be well placed in the search engines. That’s where we come in!
As our graphic shows, 93% of traffic to a website comes from search engines and 70% of those clicks come from organic listings. Equally impressive is the fact that 91% of clicks come from the first page of Google for a given keyword phrase.
Search Engine Optimization is one of the most misunderstood subjects related to websites today. It certainly doesn’t help when the target keeps moving either. Typically a couple times a year we see Google change their algorithm for ranking.
We find that the “tricks” some use to achieve a good rank often blows up and results in a penalty by the Search Engines. The SEO Industry has terminology to describe these practices and call them “Black Hat SEO”. XLR8, on the other hand, is what we call “White Hat SEO” practitioners. We don’t feel it’s ever worth the risk of being banned from the Search Engines. So be careful when someone guarantees they can get you top listings. They might be riding the wave of the latest marginal practice that will get a quick result but end in disaster.
Organic SEO is the practice of optimizing your website, typically as part of an ongoing SEO Campaign, to improve your SERP’s (search engine ranking position) in the Search Engines in the organic or natural listings. These are listed below the Paid Ads and are not PPC (pay per click) listings. Organic listing are the most valuable and most productive type of listings in the search engines. XLR8 has a successful track record producing impressive results with organic SEO. Take a look at our “Case Study” to see an example or our organic SEO success.
Top Search Engine ranking can take some time and may require significant changes to your website and perhaps even a new website to be built with SEO in mind from the start. Page construction, dated technology, websites that are not optimized for the search engine spiders to read well, lack of being mobile friendly, sitemaps and poor link strategies are just a few of the problems that cripple Search Engine page rank success. But the benefits are well worth the time and efforts.
Would you like to be listed on page 1 in Google, Yahoo and Bing? Put our SEO expertise to work for you.
What Are You Waiting For ?
Give us a call and let us take a look at your SEO